Mixed Feelings

I downloaded this game several days ago and have been playing it often since, I really love the art and concept, it seems to be simply laid out and fairly easy to get the hang of. I have two main complaints though.
First, as many have said, the diamonds system is incredibly unfair and impossible to keep up with without spending ridiculous amounts of real cash. Which is even more unfair because from what I have seen the main demographic playing this game is kids under 15 who hardly ever have money of their own in the bank. I suggest that when finishing Lucarios collections, each missing item only be 1 diamond to replace, and most of the diamond items in the boutique should be about half their current price (or less) unless you make diamonds a whole lot easier to earn. At this point it wont take long to hit "I have to save for a month to buy one more dress with cash." And at that point its no longer fun, this way it takes longer to get there and is actually much easier to collect a perfect wardrobe. And supermodel photoshoots should cost 15 diamonds at most, maybe more like 8-10. Also if you got more for your money for purchasing diamonds, at least twice as much, you would likely make much more money off this game. Most other app games like this offer plenty more for $1 than this, and I hear they do much better.

Second is the most frustrating, 99 times out of 100 this game crashes on me when I am trying to perform some task or another. Especially when starting or submitting photoshoots. In order to do my regular rounds on this game, vote and start a photoshoot, search a few objects and then go, I have to restart this game at least twice before moving on to another game. I cannot yet figure out why this is, I am not very tech savvy, but it is obvious to me that no well made game would crap out on me so often. I even deleted at least ten other games off my iPad and no better, in fact it got worse, much worse before it got better. Since I first wrote this review it has not died on me as often but it still does occasionally.

Other minor suggestions:
-It is not immediately obvious where Lucarios store is and what it does, it took me several days to find out what he was for. This should be made a bit more obvious when starting the game.
-Quests are not deletable or prioritize-able, especially quests that stay until you complete them, not timed ones. Like the Beachfront quest, in order to complete it you have to spend a couple hundred diamonds (which costs a lot of real money or months of savings) or supermodel quests, which costs 23 diamonds to start a photoshoot and there are several photoshoots for each, no one has that kind of money. This severely clutters up the quests queue and makes it hard to find what you are looking for.
-Plenty of the shoes I have noticed, especially with straps or just tall ones, tend to be covered by ankle during their idle animations, and this makes wearing them for photoshoots impractical because they look broken or like different shoes.
-I really very much love all the diverse options for models and all the hairstyles and colors etc, but it is quite impossible to spend 30 gems on one model to add blonde and red hair colors, or several thousand cash on a hairstyle, and not be able to use it on all the other models, unlike clothes which can be worn several times by any model, hair or lip colors are not even worth purchasing (15 diamonds each? Rip off) if you can only use it once.

Fhynethnvdrtjm about Runway Life